Compass has developed a cutting-edge pre-listing strategy designed to maximize your home’s exposure, gather essential market insights, and put you in control of your home’s narrative. Instead of simply listing your home and waiting for market feedback, this approach ensures that you enter the market with confidence and a competitive edge.

Phase 1: Private Exclusive

A Private Exclusive listing means your home is shared only within Compass’ nationwide network of over 35,000 agents. This phase serves as a valuable information-gathering period, allowing select agents and their qualified buyers to preview your home before it officially hits the market.

Benefits:

• Test your list price without accumulating days on market.
• Generate interest—even while undergoing pre-listing renovations.
• Gather direct buyer feedback to refine pricing, presentation, or potential improvements.
• Ensure only serious, qualified buyers—those actively working with agents—learn about your property.

Phase 2: Compass Coming Soon

At this stage, your home is publicly announced as “Coming Soon” and will be listed on the MLS within one business day. This exclusive preview builds anticipation and attracts motivated buyers.

Benefits:

• Only serious, active buyers see the listing, increasing the chance of competitive offers before it even hits the MLS.
• Some buyers may pay a premium to secure the home before a bidding war begins.
• Creates excitement and momentum, ensuring a strong debut when the listing goes live.

Phase 3: Official MLS Listing

If your home hasn’t sold in the previous two phases, you’ve gained valuable market insights without accumulating any days on market. By this point, your home is priced strategically, has generated buzz, and is positioned for a swift and successful sale.

With Compass’ pre-listing process, you’re not just listing your home—you’re launching it with purpose and precision.